About This Site

Here’s a QuickStart for this site: The column on the left lists the industries which I believe comprise publishing today. Below are some of the influences that are changing publishing, and the impact of those changes. Click on a topic, whether it’s your sector or just a topic that interests you, and you’ll begin your [...]

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Laws of Future of Publishing

  1. 1 User Interface (UI) design must embrace the rule that users are always right...although it can accommodate the idea that users are also stupid and lazy.
  2. 2 In the land of scarcity, theft is a capital crime. In the land of abundance, not being copied is the ultimate insult.
  3. 3 The value of face-to-face experience increases in value in direct proportion to the spread of disintermediated electronic encounters.
  4. 4 Broad scope + mere comprehension replace targeted attention + full understanding. Today's media consumer gets less from more rather than more from less.
  5. 5 Don't blame readers for their lack of attention: reduced attention to detail is a required skill for coping with media saturation. All content creators must work within this limitation.
  6. 6 There remain just 24 hours in a day, and not all of that time can be devoted to the consumption of media. Multitasking increases total media consumption, though not the level of attention devoted.
  7. 7 On a level playing field good content always wins.
  8. 8 Advertising spend is a zero-sum game, in other words, marketers do not increase budgets just because an attractive new channel to spend money becomes available.
  9. 9 Black + white thinking is anathema to appreciating change. Change is not either/or. It's and.
See all Laws

Stripping Covers off The Hunger Games

How 7 Billionaires are Deciding the Future of Book Publishing in America    More info

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Blog

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  • May. 08, 2012

    Amazon Strikes Again at Barnes & Noble

    “How long will you simple ones love your simple ways? How long will mockers delight in mockery and fools hate knowledge? – Proverbs 1:22 This afternoon Amazon once again reminded us that Barnes & Noble doesn’t have a prayer in hell of blocking its way.

  • May. 01, 2012

    Oh Yes, About That Lawsuit…

    I mention in my previous post about Microsoft’s just-announced investment in Barnes & Noble’s Newco the benefit Microsoft gained by using the skeletal deal structure as a vehicle to settle its outstanding patent litigation with Barnes & Noble.

  • Apr. 30, 2012

    Barnes & Noble Marries Microsoft

    The deal announced this morning between Barnes & Noble and Microsoft is one of the more curious tech deals of the past decade.

All Entries
  • RT @dannysullivan: Scratch deep any top exec at a media company, you find they're scared to death of the future says @kenauletta
  • Last.fm focuses mainly on artist+genre while Pandora cares about the waveform and the music pattern. http://t.co/LVccYSHs
  • When we choose to pay 99 cents for a file that we can easily get for free we are actually paying for quality metadata. http://t.co/LVccYSHs